In an era plagued with notorious musical fat cats who would strong-arm the competition with their stacks of greens, and the seemingly unstoppable pirates who would relentlessly steal from the artists and labels, Apple iTunes came as a godsend. Steve Jobs had a complete vision that began with the iTunes – a digital store that would provide all the music that the user wanted, and the iPods, iPads, iPhones etc., where this music could be downloaded and played.
Since its inception in 2003, iTunes has managed to completely redefine the music industry. Steve Jobs, the then-Apple CEO, literally manhandled the major record companies, extracting from them some of the most legendary deals and negotiations which completely altered the economics of music, snubbed online piracy, and did so much more.
In the following lines, we shall learn about the impact that iTunes has had on the music industry, and all the changes that it has brought about over its more than decade-long reign.
How iTunes Revolutionized the Music Industry
1) It Allowed the User to Pick His/Her Song
In the music industry, one can find many artists who are what can be best described as one-hit-wonders. Like firecrackers, they burst into the scene illuminating it with the dazzling brightness of their hit number. However, the glow of their glory is short-lived, rarely exceeding the boundaries of that one hit song.
Now imagine having to buy an entire album full of mediocre and even plain bad songs, just to savor that one good song! You would be literally spending on music you didn’t want. Makes no sense, right? Well that was the way the music industry operated before iTunes came along.
When the iTunes music store opened its digital shutters in 2003, it allowed music lovers to download and pay for only the song which they liked, without forcing them to buy the whole album against their will. Thus, it gave the power of choice to the consumers.
2) It Provided Unlimited Access to Infinite Music
Before the advent of iTunes, music was largely dispersed and usually difficult to obtain. It used to be that, you would listen to a song over the radio or see it on MTV, and then you would go out hunting for it in music stores. If you were lucky, you would find the album you wanted, else you would have no choice but to note it down and pray that it came to your neighborhood store someday in the near future. All this changed when iTunes arrived.
God put the tree of knowledge in the Garden of Eden, and Mr. Jobs planted iTunes―the tree of music―in the Gardens of the Internet. All you need to do is bite into the ‘apple’ from it, and you are able to access an unlimited amount of music. And the best part – it ain’t no sin! Thanks to iTunes, you have all the music you want right at your fingertips.